Our Journey Forward
From a simple idea about making budgeting accessible to building Australia's most practical financial education platform
The Beginning
mythoranexiq started when our founder, Petra Caldwell, noticed something troubling during her work as a community financial counselor. People weren't struggling with complex investment theories – they were drowning in everyday budget decisions.
- Launched first budget prioritization workshops in Adelaide
- Developed the "Real Money, Real Choices" framework
- Partnered with three local community centers
- Helped first 200 individuals create sustainable budgets
Digital Expansion
COVID-19 pushed us online, but it turned out to be exactly what we needed. Our digital platform allowed us to reach people across Australia who were facing unprecedented financial uncertainty. We learned that budget prioritization skills were more crucial than ever.
- Launched interactive budget planning tools
- Expanded to serve 12 Australian states and territories
- Created specialized programs for small business owners
- Built partnerships with 15 credit unions
Looking Ahead
Today, we're focused on what comes next. Our research shows that traditional financial advice often misses the mark – people need practical tools for making tough choices about where their money goes. We're developing new approaches that respect the reality of Australian family finances.
- Planning advanced decision-making workshops for September 2025
- Developing family budget mediation programs
- Creating resources for financial stress management
- Expanding partnerships with workplace wellness programs
Built by People Who Understand
We're not financial theorists or investment gurus. We're educators, counselors, and regular people who've faced the same money decisions you have. Our team brings together expertise in adult education, behavioral psychology, and community support.
What sets us apart? We focus on the decisions, not the dollars. Whether you're choosing between paying down debt or building an emergency fund, deciding if that course is worth the cost, or figuring out how to balance saving with living – we help you build the skills to make those choices confidently.
Practical Focus
Real-world skills for real-world budgets
No Judgment
Everyone's financial situation is different
Community Centered
Learning works better when we support each other
Evidence Based
Methods grounded in research and real results
Petra Caldwell
Founder & Lead Educator